I have been wondering which of the Presidential candidates, Romney or Obama, was better at using social media. From my view of the world I thought Obama was doing a better job as he is very well networked across a variety of the media that uses social media well. I ran into this article http://onforb.es/VexIym that shows that the Obama social media campaign is very good and a maybe more upfront than Romney’s.
The article illustrates that Romney’s team is very aggressive as they are using a paid advertising click campaign to take people who search for Clinton, Obama and Biden to a paid Facebook page for Romney. Some might call this sophisticated but I call it annoying. If I am looking for our sitting President on Facebook I don’t want an ad to redirect me to Romney’s site. So even if one campaign is more technically savvy in using social media, they are not being upfront the way the Obama campaign is.